SaaS Companies

SaaS teams usually have the data and the engineers, and still end up with humans doing repetitive work — because the repetitive work is never quite important enough to schedule a sprint for.

That is the gap we fill: the automations that everyone agrees are worth building and nobody gets to. We build them alongside your team, in your stack, and hand over the code.

Before and after

What the week looks like now, and what it looks like once this runs

The short version. Each of these is unpacked further down, next to the automation that removes it.

Costing you money today

Support answers the same twenty questions all day.
Onboarding is manual, so activation depends on who has the time.
Churn signals show up in the data weeks after the customer decided.
Docs drift out of date with every release.
Sales spends its week qualifying trials that were never going to buy.

Handled without you

A support agent grounded in your real docs and ticket history, with clean escalation.
Onboarding sequences that adapt to what the account has and has not done yet.
Usage-based health scoring with an alert before renewal, not after.
Release notes and doc updates drafted from your own changelog and PRs.
Trial scoring so sales talks to the accounts that are actually evaluating.
Internal reporting that reads like a summary rather than a dashboard.

What we would automate

4 automations, and the problem each one takes off the table

Not a menu — this is the order we would actually build them in. Start with the one costing you the most, prove it pays, then add the next. The panels are diagrams of the run, not screenshots: every automation is built inside your own systems.

Inboxlive
- Needs youContract query from Halverson2 min
- Draft readyRe: order #40128 delivery date9 min
- Draft readyRe: availability week of the 14th14 min
- FiledSupplier statement — March21 min
- FiledNewsletter: trade price update38 min
01 Email

Inbox Triage & Reply Drafting

The problem today
Support answers the same twenty questions all day, and engineering gets pulled off the roadmap for the twenty-first.

Once this is running
An agent grounded in your real docs, changelog and past tickets: drafts for the repetitive ones, and a clean escalation with full context for the rest.

How this one works
184calls answered 96%replied under 60s 11sent to a human

Bookings are up on last week, mostly from calls taken after 18:00.

02 Visibility

Ops Reporting & Alerts

The problem today
Churn shows up in the dashboard weeks after the customer had already decided. The renewal conversation is the first anyone hears of it.

Once this is running
Usage-based health scoring that flags an account while you can still save it, with the reason attached rather than a number nobody can act on.

How this one works
SourceGoogle lead form
NameD. Whitfield
JobFlat roof leak, single storey
UrgencyToday if possible
02:14captured before anyone woke up

03 Speed to lead

Instant Lead Responder

The problem today
Sales spends the week qualifying trials that were never going to buy, and the one account that was evaluating properly waited two days for a reply.

Once this is running
Trials scored on what the account actually did in the product, with the serious ones routed to a human the same hour they light up.

How this one works
Turned up when they said, cleared everything away. Would use again.
Google · 2 days ago

Reply drafted
Thanks Marie — glad the timing worked. We will pass that on to Danny and the crew.

Caught privately
2★ — routed to you before it was posted anywhere.

04 Reputation

Review & Reputation Engine

The problem today
Your best accounts never get round to leaving a G2 review. The one frustrated user writes theirs immediately.

Once this is running
Review requests timed to a real success moment in the product, with anything negative routed to your CS lead before it is public.

How this one works